It's Sam, not Samuel.
Don't ship vanity metrics
1 minute read
And repeat
1 minute read
Don't hand off a channel you haven't worked yourself
3 minute read
What I got wrong about brand sponsorships
2 minute read
The leaf blower
2 minute read
So... you're looking for pipeline?
5 minute read
Stop saying “We’re thrilled to announce”
1 minute read
We changed our team name (and then changed it again)
2 minute read
How to get PR (in 2026)
3 minute read
From the Feed
Vintage watch ads
A role so good I'm tempted to quit
I used to be a piece of shit
A letter to my future self
Midnight Groove
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